Kayla Wallace
New York, NY | KaylaWallaceHU@gmail.com | Kaylalwallace.com

Professional Summary
Music journalist and multidisciplinary artist with expertise in creative marketing, multimedia production, A&R support, and cultural storytelling. Skilled at building cross-platform content, amplifying emerging artists, and curating engaging experiences. Experienced across jazz, rock, R&B, hip-hop, spoken word, experimental, and archival music projects.

Education
Howard University, Cathy Hughes School of Communications – Washington, DC
B.A. in Journalism, 2025 | GPA: 3.5

Selected Experience

Digital Marketing Assistant – Chaotic Good | NY | 07/2025 – Present

  • Curate, schedule, and optimize TikTok campaigns, increasing artist engagement.

  • Track metrics and audience insights to refine content strategy.

  • Collaborate on creative campaigns to elevate artist visibility.

A&R Assistant (Short Term) – Mutual Friends | NY | 07/2025 – Present

  • Research and track emerging talent across genres.

  • Support artist scouting, outreach, and cross-promotional initiatives.

  • Maintain databases of managers, producers, and labels for A&R efficiency.

Multidisciplinary Journalist & Digital Strategist – Soundfynd | NY & DC | 04/2022 – Present

  • Built a music journalism platform with 50,000+ followers, amplifying 500+ independent artists.

  • Produced editorial features, photos, videos, and one-sheets for marketing campaigns.

  • Leveraged audience data to optimize content strategy and engagement.

Photographer & Multimedia Producer – Freelance | 05/2019 – Present

  • Delivered photography and multimedia content for cultural campaigns and publications.

  • Managed production workflows and post-production to meet campaign goals.

Radio Host & Producer – WHBC 96.3 | DC | 07/2024 – 06/2025

  • Produced live radio segments and podcasts, including playlists and commentary.

  • Led event activations and collaborated with student organizations to expand reach.

Marketing & Media Internships – Universal Music Group, LinkedIn x HubSpot, CapitalBop | 2024 – 2025

  • Developed artist campaigns, digital content, and blogs to increase audience engagement.

  • Executed inbound marketing campaigns generating 20,000+ site visits.

  • Produced multimedia content highlighting music events and emerging talent.

Music & Cultural Archivist – Author Natalie Hopkinson | DC | 01/2025 – 05/2025

  • Conducted archival research on go-go music and produced educational resources connecting music, policy, and activism.

Skills

  • Media Editing & Design: Adobe Creative Suite (Illustrator, InDesign, Premiere Pro, Lightroom, Photoshop, After Effects), photography (film, mirrorless, medium format), multimedia production

  • Audio Editing & Mixing: Podcast, radio, and digital audio production; mixing and mastering for high-quality sound

  • Strategic Marketing & PR: Campaign strategy, brand development, audience engagement, cross-platform content

  • Music Journalism & Cultural Analysis: Editorial writing, artist profiles, trend analysis, underground music scenes

  • Event Curation & Entertainment Architecture: Planning and designing immersive experiences for creative communities

  • Cross-Platform Content Strategy: TikTok, Instagram, podcasts, digital campaigns; data-driven content optimization